From City Streets to the Circuit: Why Eskuta Is Sponsoring the British Touring Car Championship
At Eskuta, we’ve always believed in challenging the norm.
We took the concept of an electric bike and turned it into something that doesn’t just get you from A to B - but makes the journey an experience. We’re about freedom, innovation, and that little thrill you get when the motor kicks in and you silently zoom past traffic. (Yes, smugness is included as standard.)
So when the opportunity came to partner with One Motorsport in the 2025 British Touring Car Championship, it was a no-brainer.
Enter Steve Dudman.
The visionary behind One Motorsport, Steve is the kind of person who lives for performance, innovation, and team spirit. He’s built One Motorsport into a powerhouse of precision and passion - one that doesn’t just chase podiums, but sets the bar for excellence in British racing.
From the moment we connected, it was clear: we spoke the same language. Innovation. Quality. Heart. And a cheeky bit of competitive spirit.
Motorsport? Us? Really?
Yes. And here’s why it makes perfect sense.
The BTCC is about speed, strategy, performance, and people who really love what they do. And to be honest… that sounds a lot like us. We may not run on petrol, but we’re powered by passion, precision, and a desire to do things differently.
We’re not here to just slap a logo on a car and call it a day. We’re in this to connect with a new audience. To introduce the power of eBikes to motorsport lovers who might still think 'electric' means 'boring' (hint: it absolutely does not).
This isn’t just a sponsorship. It’s a statement.
A statement that electric can be exciting. That innovation doesn’t have to be loud (although we love a good rev). And that the future of transport is versatile, smart, and - let’s be honest, a bit cooler when it’s on two wheels.
So what can you expect from us this season?
- Behind-the-scenes action from the pit lane to the paddock
- Collaborative events, competitions, and maybe a few surprises...
- Oh, and of course - plenty of chances to get up close with an Eskuta
- We’re here to make noise in the quietest, smoothest, most stylish way possible.
Follow along. We’ve got a good feeling about this one.